Hello
I bridge the gap between technology and marketing — because I’ve lived on both sides.
My career started as a web programmer at one of the largest regional magazines. I made a deliberate pivot into marketing, and never looked back.
Over the past 15+ years, I’ve led digital marketing and growth across media, mobile gaming, and consulting – with a deep specialization in mobile games marketing, performance advertising, and user acquisition. I know what it takes to grow a game: from funnel strategy and creative testing to scaling paid UA across Meta, Google, and ad networks.
Mobile games is a uniquely demanding vertical — short attention windows, brutal competition, and unit economics that punish guesswork. I've spent years getting it right.
I’ve spoken at IAB Digital Day, IAA AcademIAA, Fuckup Nights, and industry panels on performance marketing and mobile UA.
I’ve also spent 10+ years teaching digital marketing at the Digital Communications Institute (DMI certified program) – because I believe knowledge grows when it’s shared.
Connect with me on LinkedIn · Read my writing on Medium (old) · See my talks → and certifications →